The same six pieces, whether the site is a brochure or a catalog.
Goals, audience, and the pages that matter, written down before design starts.
A sitemap and a content model your editors can follow without a diagram.
Type, color, and components tried in the browser, not in a slide.
Webflow or Astro, with classes your next developer can read.
A first pass at the words, so launch day is not an empty CMS.
Training, redirects, and a checklist you keep after we leave.